Marketing Tips for Bars and Breweries to Boost Customer Engagement

posted by:
Randy Gonzales
/
August 4, 2023

Bars and breweries are vibrant social hubs where people gather to enjoy drinks, conversation, and good times. To stand out in a competitive landscape, effective marketing is crucial. In this blog post, we'll explore five marketing tips that can help bars and breweries increase customer engagement and create memorable experiences.


1. Customer Feedback and Loyalty Programs:

Actively seek feedback from your customers to understand their preferences and improve their experience. Implement a customer loyalty program that rewards frequent visits or purchases. Offer discounts, exclusive access to new releases, or personalized recommendations. By showing appreciation for customer loyalty, you not only encourage repeat visits but also build long-term relationships that will benefit your business.

2. Drink Chips for a Free Drink:

Offering wood coins or tokens for a free drink is an excellent way to incentivize customer loyalty. These coins can be given out during special events or as a part of a loyalty program. Not only do they encourage patrons to return, but they also serve as a tangible reminder of their positive experience. This strategy fosters a sense of exclusivity and can generate word-of-mouth buzz.


3. Social Media Engagement:

In today's digital age, harnessing the power of social media is paramount. Bars and breweries should maintain an active presence on platforms such as Google Maps, Facebook, Instagram, and Yelp. Regularly share visually appealing content, such as photos of the interior space, signature drinks, behind-the-scenes, or customer testimonials. Engage with customers through comments, direct messages, and contests to strengthen relationships and build a loyal online community.


4. Themed Events and Unique Experiences:

Hosting themed events and unique experiences helps create an exciting and memorable atmosphere. Consider organizing trivia nights, live music performances, beer/wine/cocktail pairing dinners, or even cocktail or beer making workshops. These events provide opportunities for customers to engage with your establishment beyond regular visits, fostering a sense of community and building brand loyalty.